The allegation has been made that British Prime Minister Cameron put his privates in the mouth of a dead pig. Given how strict British libel laws are, this may well be the case.

I don’t have much to say about the content of the accusation, but it’s a good opportunity to talk about PR and damage control.

Tory PR people and friendly media should do two things and two things only.

One: Put out two explanations, meant for friendlies. The first is the “youthful hijinks” line. The second is the “It didn’t really happen” routine—not credible.

Do this for two days maximum.

Then do the second thing: Shut up. This isn’t, as people say, a conversation you want to have. No fuel. No engagement. No comment.

And, well, maybe a third thing: Advance parties should be on the watch for protesters dressed as pigs, with pictures of pigs, etc. There’s nothing they’re going to be able to do about the odd pig squeal sound, I’m afraid, that’s just going to be part of Cameron’s life, for however long that life may be.


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