As various folks have quipped the safest place to hide a body is on the second page of Google search results, because no one goes there.

Google is about to role out its “AI” for search (I’ll be saying AI in quotes as policy when referring to neural nets because they aren’t intelligent) and if it stays as it is it’s going to destroy most sites that provide information or analysis. (I’ll feel some hit, but will survive as I have my own audience.)

That screen-shot is the kicker. It takes up too much of the page. Worst, people don’t like to click, so if Google presents the info they want, they’ll just stay on Google.

Now, of course, Google is summarizing data that the neural net has scraped from the Web, much like when you used to read some books then summarize them for your term paper. None of the information Google’s “AI” will present in answer to questions is information from Google, it’s scraped, swallowed and regurgitated from the websites which won’t be getting the traffic any more, who will then die. The perfect parasite.

There’s going to be lawsuits, and I’m no lawyer, but my understanding is that just as if you do your research and re-write to summarize this probably doesn’t fall under current copyright law. That law is entirely reasonable, for people, but for neural nets it seems like a huge gap, but without a change in the law, it seems unlikely there’s a legal remedy.

I’m thinking about this. I may decide to keep most of my site off search engines (which is a problem in the sense that I use search engines to find my own articles, I’ve written so many).

But in the larger sense “AI” is a giant parasite (well, Google won’t be the only one) devouring other people’s expertise and denying them a living. Google controls about 45% of the internet ad market already with most of the rest divided up between various social median giants, and doing so destroyed a vast swathe of sites. Now they are set to kill much of what remains.

Tacitus’s line, supposedly quoting Calgacus, about the Roman Empire, was that the Romans “made a desert and called it peace”, Google and “AI” is making an internet wasteland and calling it profits.

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